Every year Mary Meeker (partner at Silicon Valley VC firm Kleiner, Perkins, Caufield & Byers) publishes her take on the prevailing Internet Trends. It’s a lengthy read, but always absolutely engrossing. I’ve pulled out a few slides below, but encourage you to find the time to read her presentation as I’ve surely missed gems that others will spot.
1) Internet use is unsurprisingly increasing (by about 30 mins a year), but this increase is all coming from mobile devices. This means two things. Firstly, mobile internet usage is becoming hugely important (it’s now overtaken desktop/laptop use in terms of hours per day). Secondly, and most importantly, the increase in mobile usage is in addition to, not at the expense of desktop/laptop use.
2) Vertical video is now ‘a thing’
3) Messaging Apps are increasing their functionality (using the messaging functionality as a base to build from to create a cross-platform information hub for messages and notifications). Examples include Hangouts, WeChat, Viber, WhatsApp, Snapchat and Facebook messenger. People are using multiple apps to cover all of their diverse communities (work, family, hobbies etc).
4) Millennials – 87% say that “my smartphone never leaves my side, day or night”. They are now the largest generation in our workforce (35%, versus 31% for Gen-X and Boomers).