Month: March 2012

Fusion Apps need a new logo

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I’ve watched some Fusion presentations and webinars over the last month or two, and a couple of things have struck me.

1) This – if you just glance at it quickly – looks like it reads ‘Oracle confusion’

Not a good message to be sending out.

2) The Fusion Apps logo is really dull:

It’s just words.

Sure, some of the competition isn’t much better. The Workday one just seems a poor copy of the Amazon one. At least the arch in Amazon has meaning (i.e. going from A to Z)

I’m not sure what the arch in Workday signifies, is it sunrise or sunset? Or does the ‘O to A’ mean something that I haven’t cottoned on to yet?

At least it’s a friendly logo though.

It doesn’t need to say Oracle in it, we all know that Fusion is an Oracle product. Make it red if you want to keep the corporate branding involved. Just spend a few thousand letting your designers riff on the words ‘Fusion Apps’ (or maybe just Fusion) and see if they come up with something more likeable.

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Faces of Fusion

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Oracle have uploaded an interesting little series of videos showing some of the personalities behind Fusion Apps development. It struck me as refreshing because Oracle is such a monolithic company, and although you often get to see/hear the execs speak you don’t often get to see the other contributors to the product.

For dedicated Fusion-watchers there’s probably not a lot of new information, but some of it is worth re-iterating:

Killian Evers – The set/family of Composers allows you to change the application without needing Java skills, and regardless of whether you’ve deployed on-premise or in the cloud.

Kristin Penaskovic – The Fusion help system is a cloud based portal called – imaginatively – the Fusion Help Portal. From the description it sounds a little like the hosted versions of PeopleBooks.

Janine Erb – The first time we had a mass group of people coming in and using the applications we heard people saying “I had to keep reminding myself this was Oracle because it’s so user-centric”.

Andre Ohl – Oracle are the only vendor that can offer an ERP where there’s flexibility over the deployment model. Fusion can be on-premise, SaaS/public cloud or hosted on a private cloud (on demand).

The camera work is a bit shaky, but it’s quite nicely done. At the moment they just have CRM and HCM ‘faces’, but it’s a good start.

 

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